Industry research consistently points to fewer than half of U.S. businesses having a real, documented crisis communications plan. Nobody notices until the day it matters.

CONTEXT

Call us 24/7

OUR APPROACH

A crisis is breaking news that happens to be about you. That’s exactly how we treat it. Get the facts. Get them out. Because the story is moving whether you're ready or not.

First things first, it’s not always a crisis.

Most business problems get solved with a phone call or a refund and are forgotten by Friday. One question tells you if it’s just a problem or a crisis.

Flowchart displaying a decision about leaving a room, with options 'No' leading to 'Still Private: It's a problem,' and 'Yes' leading to 'Public: It's a crisis'.

If it left the room, there’s a way through.

The first few hours after a crisis are usually the hardest. Good crisis communication should leave almost nothing to remember. When organizations communicate well, the story usually ends quickly.

A four-step infographic with instructions on how to handle phone calls. Step 1 advises not to respond yet, citing instinct and a quote about age. Step 2 suggests getting facts, picking one voice, and emphasizes that five responses lead to a story. Step 3 emphasizes telling people first about what is happening, encouraging sharing what you know. Step 4 advises verifying before answering, emphasizing that accuracy builds credibility while guessing destroys it.

The plan, built before you need it.

The worst time to write a crisis plan is during one. So we build yours now, a working document your team can run to at 2 a.m., specific to your business —not a template with your logo slapped on —tested before it’s ever needed.

A six-section infographic outlining a crisis management plan, with sections titled: The Roadmap, The Audiences, The Words, The People, The Clock, and The Practice, each containing bullet points related to planning, communication, training, timing, and procedures.

Most crises are manageable.

The organizations that handle a crisis well usually did the hard part earlier. But if you’re navigating a crisis now, we’re ready to help.

Schedule a free consultation
In a crisis? Contact us.