Wally’s, Wawa and Buc-ee’s are all building along Indiana’s I-65, and Sheetz says it’s next
Three travel center chains have landed on the same 100-mile stretch of highway, each betting big on the state's fastest-growing corridor, with a fourth now announcing plans to enter Indiana too.
The $100 billion ad fraud problem marketers and businesses aren’t being told about
Bots, fake audiences and unverifiable statistics are quietly draining digital ad budgets, and the companies reporting the numbers are often the same ones selling the fix.
Substack’s new AI detector is solving the wrong problem
The company wants readers to know who wrote what. That's not actually what anyone needs to know.
The noise problem
Small businesses have more ways to reach customers than ever before. Getting heard is a different question entirely.
Why every business needs a crisis communications plan
The companies that manage crises best don't communicate better under pressure; they prepare before it arrives.
The cheapest marketing is the kind that works
Main Street is outspending its uncertainty. Small businesses are boosting posts and buying leads while tariff eat their margins and most of them still can’t trace a dollar spent.